About Why Not Society
Independent financial survey research for organizations that ask harder questions—and need honest answers.
Our Mission
Why Not Society exists to make US household and business finance measurable with the same rigor applied to macroeconomic statistics. We believe policy, product design, and risk management improve when leaders see timely, representative survey evidence—not anecdotes or skewed convenience samples.
Founded by researchers with backgrounds in econometrics, survey science, and consumer lending, we focus exclusively on financial topics. That specialization lets us field faster, trend longer, and interpret results with domain fluency our clients rely on in quarterly planning cycles.
Values
What Guides Our Work
Independence
We do not originate loans, cards, or investment products. Our only business is research integrity.
Transparency
Methods, limitations, and revisions are disclosed—not buried in footnotes.
Respect for Panelists
Fair incentives, clear consent, and easy unsubscribe—because panels are long-term relationships.
Our Journey
2018 — Founded
Launched first Consumer Credit Pulse wave with 8,000 panelists and three charter bank clients.
2020 — National Expansion
Scaled probability panel to 50,000 adults with Spanish-language instruments and mobile-first completion.
2023 — Product Suite
Introduced six recurring studies covering wellness, SMB lending, digital banking, payments, and investor sentiment.
2026 — Today
125,000+ verified US panelists and 85+ enterprise subscribers across banking, fintech, and asset management.