Digital Banking Adoption Tracker
Bi-monthly measurement of mobile banking engagement, neobank switching, feature adoption, and authentication preferences across US consumers.
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Overview
Digital transformation teams need faster signals than annual banking studies provide. Our tracker fields every two months with 3,800 completes, emphasizing mobile app task completion, P2P integration, budgeting tool usage, and primary financial institution status including neobank relationships.
Methodology
Device stratification ensures representation of iOS and Android users. We capture self-reported primary bank relationships and validate switching intent with follow-up recontact subsamples.
Deliverables
- Feature adoption funnel metrics
- Switching heat index by competitor category
- Security feature uptake: biometrics, passkeys, alerts
- Product manager workshop each spring for subscribers
Sample Insights
Mobile check deposit remains top-rated feature, while AI-assisted support chat trial rates doubled among millennials year-over-year. Cash management aggregation usage skews toward six-figure income households.